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Jockey Introduces New Bra Sizing System

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The bra world is in a state of buzz due to the unveiling of Jockey’s new sizing method. The Volumetric Fit System abandons old methods of measuring cup size in favor of a system that accurately measures the volume of breasts. The new method is intended to give you a more accurate fit because it is based on how a breast fits into a cup instead of how a tape measure fits around a breast. The move towards focusing on a breast’s volume instead of its size is an interesting developmeant in the way lingerie sizes are determined.

Volumetric Fit SystemA Brand New Bra Sizing System

Jockey allows you to measure your breasts at home using a kit that contains patented measuremeant cups. The Volumetric Fit System also includes tape to measure the area under the breasts to determine the band size that is needed. You will then calculate your size and order new bras based on the results. The size is considered proprietary to Jockey and it is not translatable to other brands. You are also unable to rely on your traditional cup size to order one of the Jockey bras. They must measure your bust using the patented system in order to be able to determine what size Jockey bra you will need.

Is a New Bra Sizing System Necessary?

The quest for a bra that fits perfectly is important for most women. While modern measuremeant techniques are pretty accurate at helping you find a true fit, any effort to increase the compatibility between you and your bra should be applauded and welcomed. Time will tell if the Volumetric Fit System actually does give women a more precise fit or if Jockey is simply trying to create a loyal customer base by offering a proprietary sizing technology that only works with their bras.

Jockey’s new bra sizing system is a positive sign that bra manufacturers care about providing women with modern techniques for assessing their cup sizes in order to provide an enhanced fit.

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